ANDREW GANT

Branded Content Creative

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UFC LIVE - Marc Diakese Teaser




CREDITS

Client: Heed + UFC
Production Company: Windmill Factory
Animation Studio:
Dirt Empire

Volumetric Capture Supervisor: Andrew Gant

Concept/Director/Choreography: Jon Morris
Animation and Art Direction: Nicholas Rubin & Bobo Do
Producer:
Ana Constantino
Animators: Bobo Do, Nicholas Rubin, Peter Panton, Eddy Katt, Elizabeth Lee and Julian Pepe

Original Music and Sound FX: Dave Hodge & Finger Music
Motion Capture: Zach Shukan
Designer: Matthias Kaeding
Technical Assist: Eric Chang
Keynote Designer: Mikhail Gervits & Kari Mullholland

Fighters: Edson “JRBarboza & Marc “Bonecrusher Diakiese
Announcers: Maya Tuttle & Sky & Soliel
Fight Director: Michael Duffey
Stage Manager: Vicki Shenk
Video Control: Tommy Crews

Special Thanks: Boris Kizelshteyn, the Heed team, Clementine Seely, Will O’Hare, Joe Trombino, Mathew, Leah Siegel, & Cameron Thompkins.

DepthKit Special Thanks:
James George, Alexander Porter, Jillian Morrow, Kyle Kukstel  

BACKGROUND
Partnering with The Windmill Factory and Dirt Empire, we created a data visualization overload with massive stylized digital avatars synced to a “real” UFC fight in front of a crowd of 15,000 people during a live keynote at Amazon's AWS conference. This work was broadcasted live over the internet and at the event on a 140-foot 12,000 x 2000 LED wall at the MGM Grand Arena.

We travelled to each fighter's training location to capture them using Depthkit. After we obtained these volumetric assets, Dirt Empire returned back to their studio to add layers of VFX to the scans resulting in beautiful avatars for the presentation.


EXTRAS

UFC LIVE - Edson Barboza Teaser


UFC LIVE - Sizzle Reel







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