ANDREW GANT

Branded Content Creative

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EDEN VR - drugs (Youtube 360 Version)



CREDITS
Client: Eden
Song:
drugs

Production Company:
SAMO VR (previously Waves VR)
Creative Director:
Craig Bernard
Producer:
Sara Mora Ivicevich
Director:
Stuart Cripps

DepthKit Operator / Volumetric Direction:
Andrew Gant

Visual Effects and VR Construction:
Skulley Effects
Spacial Audio Mix:
Tim Gedemer / Sourcesound

Depth Kit Special Thanks: 

James George, Alexander Porter, Kyle Kukshtel



Eden VR - Our Wonderul Crew
BACKGROUND
EDEN's 'drugs' is a VFX heavy Virtual Reality music video, featuring DepthKit volumetric performance capture, stereoscopic 3D plate shots, point cloud data inclusion, and heavy CGI. All these elements were used to build up a picture of the inner thought process that brings to life the mystery of the artist, EDEN. It also contains a sprawling spatial audio mix that was created for a complete sensory experience, a YouTube first.

Tying into EDEN's new tour kick off, EDEN unveiled the experience, developed and distributed by SAMO in partnership with Scooter Braun's SB Projects.  The video is available in VR and 360 on Facebook and on EDEN’s YouTube channel where the experience will utilize not only the 360 video feature but also YouTube’s newly available spatial audio capabilities. YouTube has launched the spatial audio feature that is currently available on desktop and Android. The “drugs” VR Experience will be the first experience ever to utilize this feature on the web. The video can also be viewed in VR on Oculus, Milk VR, Jaunt, VRideo, Discovery, Littlstar, Napster and Hulu.


RECOGNITION
WIRED: Featured - Music’s Salvation Might Not Be Selling Songs, But VR
VR Scout: Featured - Essential VR Music Videos




STILLS










Volumetric Continued