TINY YELLOW MACHINE - Case Study Video
BACKGROUND
1 Passion Project | 1 Tiny Yellow Machine
From day one, the Playdate captured my heart. Developed by Panic, known for games like Untitled Goose Game and Firewatch, the Playdate’s playful retro yet modern spirit and indie game community resonated deeply with me. Alongside my day job, I aimed to create a platform on my free time where fans, developers, and Panic could all interact, leveraging my skills in content creation, community management, and marketing.
Thus, Tiny Yellow Machine was born—a now thriving project that continuiously educates me on significance of marketing, social media, and the power of community in just one year. This experience has enriched my career in all aspects, deepened my connection to indie gaming, and fueled my determination to make a positive impact in the Playdate community's growth. Excited for what's ahead, I'm grateful for the opportunities this journey has brought.
1 Passion Project | 1 Tiny Yellow Machine
From day one, the Playdate captured my heart. Developed by Panic, known for games like Untitled Goose Game and Firewatch, the Playdate’s playful retro yet modern spirit and indie game community resonated deeply with me. Alongside my day job, I aimed to create a platform on my free time where fans, developers, and Panic could all interact, leveraging my skills in content creation, community management, and marketing.
Thus, Tiny Yellow Machine was born—a now thriving project that continuiously educates me on significance of marketing, social media, and the power of community in just one year. This experience has enriched my career in all aspects, deepened my connection to indie gaming, and fueled my determination to make a positive impact in the Playdate community's growth. Excited for what's ahead, I'm grateful for the opportunities this journey has brought.
PROJECTS AND ROLES
Live Episodic Developer Series
Creative Director, Art Director, Copywriter, Influencer Manager, HostA series broadcasted live on Twitch and YouTube containing interviews, developer stories, game previews, and fan contests all focused around one new upcoming game and it’s developers.
The Playdate Community Awards
Creative Director, Art Director, Copywriter, Influencer Manager, Graphic Designer, HostThe community’s new annual awards show. Now a standard in identifying the communities best games, apps, music, talent, heroes, and more.
The Playdate Community Direct
Creativer Director, Developer Relations, Social Media Manager, Content CoordinatorA quartly upcoming games showcase that gives developers a platform to generate interest in their upcoming or newly released games.
Playdate Radio
Creative Director, Developer Relations, Social Media Manager, Content CoordinatorA weekly music live-stream developed to empower the composers and music in our games. The show hosts album premieres and composer Q&A.
Short Form Social Media Videos
Social Media Manager, Content CreatorOften comedic Tik Tok based videos but also includes breaking news and daily inspiration.
PANIC RECOGNITION AND EARNED MEDIA
SOCIAL MEDIA HIGHLIGHTS
Featured Projects Continued