Branded Content Creative

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OPTUM - Anthem


Client: OPTUM

Agency: Y&R
Executive Producer: Fred Slobodin
Creative Director/Copywriter: Bruce Jacobson
Creative Director/Art Director: Alan Vladusic
Senior Art Director: Rachel Cuyler
Senior Copywriter: Meredith Kinee
Agency Producer: Christine Howley

Director: Andrew Gant

Production Company: tinygiant
Executive Producer: Veronica Diaferia
Executive Producer: Ella Nuortila

Producer: Kyle Davis
Production Manager: Danny Hillman
Director of Photography:
Luca Fantini
1st A.D.: Mark Kaufman

Tom Schachte

Editor: Tom Schachte @ Hooligan
Colorist: Adrian Seery @ MPC
Sound Design and Mixing: Tom Hutch @ Apollo Studios

Powered by data and innovation, Optum connects every aspect of health care to fundamentally make the world a healthier place, transforming health care and empowering the consumer. In an uplifting anthem spot, we take a look at the data, outcomes, and human beings that make this all possible.

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