HAIG CLUB - David Beckham in China


Client: Diageo
Brand: Haig Club Whisky
Agency: AKQA Shanghai

Director: Andrew Gant

Executive Creative Director: Erik Cruz 
Art Director: Joshua Lim
Agency Producer: Alicia Zhao

US Production Company: tinygiant
Executive Director: Veronica Diaferia

China Production Company: Gwantsi
Producers: Jiji Hu, Yimeng Zhang

Director of Photography:
Luca Fantini

Edit: tinygiant
Color: Gene Curley @ Nice Shoes
Sound Mix & Design: Adam Gold

An energetic teaser celebrating David Beckham’s visit to Shanghai for his whisky, Haig Club. In a series of several short videos, Andrew sat down with David to discuss what’s important in the life of the uber-celebrity. The former soccer champion, now entrepreneur and businessman, gives simple and insightful answers as to what made him the man he is today: passion, hard work, family and a taste for beauty and adventure.


HAIG CLUB - David Beckham and the Wellington Arch


Commercials Continued