CELEBRATING THREE YEARS WITH CHILDREN’S AID




The Archive (:60)



THE ARCHIVE CREDITS


Client: The Children’s Aid Society
Agency: In-house

Client/Agency Producers: Malia Poai, Heidi Reeley

Director: Andrew Gant

Production Company: tinygiant
Executive Producer: Veronica Diaferia
Executive Producer: Ella Nuortila, Luca Piccin
Producer: Danny Hillman
1st A.D.: Mark Kaufman

Director of Photography:
Luca Fantini
1st A.C.: Randy Maldonado
2nd A.C., Media Manager: Bella Graves
Grip: Salvatore Carolei
Gaffer: Jimmy Candellejo
Driver: Jason D’Versa
Art Director: Pablo Tamarin
Art Assistant: Sebastian Moller
Sound Mixer: Paul Gibek

Production Assistants: Clara Peterson, Ed Louis, Kathleen Sheehan, Jeff Javier, Shannon Daniel

Post: Consulate NYC
Producer: Michelle Zelazny
Editor: Jeremy Huff
Motion Designer/After Effects Artist: Sean Caesar

V.O.: Lonsome-audio
V.O. Engineer: Stephane Guyot

Music: Toothfairy 
Composer: Carl Lehne




THE ARCHIVE BACKGROUND


“Hundreds of years, laid out before you.”

This short film is a result of one concept I’ve always wanted to explore with Children's Aid since the first day I stepped foot in their office. One wall of their lobby consisted of a giant mural showing black and white photographs from the beginnings of the organization back in the 1800s. These murals stopped me in my tracks. They helped me grasp the magnitude of the organization’s legacy and how much a part of New York City’s DNA it truly is. As the fabric and communities of the city have evolved and grown, Children’s Aid has with it, entwined. Imagine the stories, struggles, and achievements since 1853 waiting to inspire current generations.

This single experience is what we built our second film with The Children’s Aid Society off of. I titled it The Archive. By juxtaposing archival images from the past and combining them with cinematic vignettes from the present, we wanted to create a powerful film that shows the viewer the true soul of The Children’s Aid Society while showing the ways in which it has grown and evolved to meet today’s challenges. 

This job was especially exciting because I was able to a few days in their archive room, pouring over old photographs, paintings, and more. I also was able to investigate the archives with white gloves and all at the New York Historical Society. It was a truly memorable experience for me.


ALTERNATE VERIONS



THE ARCHIVE (Client Longform Cut)



THE ARCHIVE STILLS








THE ESSENTIALS




The Essentials (1:30)


THE ESSENTIALS CREDITS


Client: Children’s Aid Society
Agency: In-house

Client/Agency Producers: Malia Poai, Jennifer DeMeo

Director: Andrew Gant

Production Company: tinygiant
Executive Producer: Veronica Diaferia
Unit Production Manager: Neil Champagne
1st A.D.: Mark Kaufman

Director of Photography: Luca Fantini
1st A.C.: Sam Schnorr
Gaffer: Jason D’Versa
Grip: Chris Bouchard
Prop Stylist: Eddie Morris
Production Assistant: Barry Nathanson

Edit & Color: tinygiant
Voiceover Artist: Ashante Timoll
BACKGROUND

When the 2020 pandemic arrived, Children's Aid and other nonprofits were deeply affected. Budget cuts and sources of funding threatened nonprofits all over the country, forcing them to do more with less, during a time where many communities were struggling more than ever. This was our chance to show how Children's Aid dealt with this dilemma and still stayed strong delivering services to their community despite the circumstances. As a production company, this also became one of our first remote shoots, where I had to direct from afar due to new production guidelines and the safety of our crew and talent.



THE ESSENTIALS STILLS








THE CHILDREN OF NEW YORK CITY




The Children of New York City (Longform)


THE CHILDREN OF NEW YORK CITY CREDITS

Client: Children’s Aid Society
Agency: In-house

Client/Agency Producers: Malia Poai, Heidi Reeley

Director: Andrew Gant

Production Company: tinygiant
Executive Producer: Veronica Diaferia
Executive Producer: Ella Nuortila
Producer: Danny Hillman

Director of Photography:
Luca Fantini
1st A.C.: Niko Kuhn
2nd A.C.: Randy Maldonado
1st A.D.: Mark Kaufman
2nd A.D.: Isabelle Pippenger
Gaffer: David Morett
Grip: Eric Gentry
Sound Mixer: Luca Piccin
Production Assistants: Lucy Farrell, James Coker, Monica Cuevas, Mike Vitiello, Will Ramos, Shannon Daniel

Writer:
Alyce Shu

Edit & Color: tinygiant
Sound Design: Adam Gold
BACKGROUND
A powerful anthem illustrating how this long-standing organization supports children from New York City’s most under-resourced neighborhoods in reaching their fullest potential. Cast and narrated by the children of Children’s Aid.


RECOGNITION/AWARDS

Telly Awards:         Gold
Webby Awards:    
Honoree


BEHIND THE SCENES
Instagram Story Highlights:   Link


THE CHILDREN OF NEW YORK CITY STILLS









Commercials Continued